untitled (recs) is a record label based in London, UK, representing a diverse roster of international artists. As their catalogue continues to expand, they sought a website that reflects their ethos, style, and professionalism. The goal was to prioritise their artists and collaborators, showcasing their content while maintaining the label's visual identity.

My challenge involved leveraging the untitled (recs) style guide to determine which brand elements would effectively translate into the user interface. While their colour palette and typography excelled in marketing and print, they required adaptation for a flexible and user-friendly UI. I focused on establishing a clear typographic hierarchy, reducing colour usage, and rethinking iconography and image placement, all while prioritising accessibility and minimising bounce rates.

The design emphasises the artists - incorporating images, custom icons, and buttons that visually connect to them. The label’s iconic blue is used sparingly to create touchpoints that guide users seamlessly through the site.