WAVVY is a web-based application designed to simplify the ticket purchasing experience. In response to the high pricing, site fees, competitive ticket buying, and complicated user flows commonly found in platforms like Ticketmaster, WAVVY aims to streamline the entire process. From searching and streaming to purchasing tickets for your favorite musicians, WAVVY offers a solution that is both easy to navigate and affordable.

The challenge in designing WAVVY was creating a seamless user flow that allows for intuitive navigation through a large, ever-updating database of content. Product design played a critical role in ensuring the platform was not only functional but also user-friendly. I focused on crafting an interface that would keep users engaged, providing them with immediate access to concert information and simplifying the ticket purchasing process. To ensure ease of access, tickets and QR codes were designed to be easily retrievable after purchase, allowing for a smooth experience at every touchpoint.

As part of the design process, I conducted multiple rounds of user testing to validate the usability of the platform. Feedback from testers informed crucial decisions around the design and functionality of the site. Based on this testing, I refined elements such as the search options, navigation flow, and access to key features like band profiles and purchase options. The goal was to make the site instinctual to use, so users could quickly find and purchase tickets, while also ensuring that their tickets and QR codes were always just a tap away in their wallet.

My design approach emphasized a clean and distinct brand identity, seamless navigation, and a focus on returning users and their locations. The product was built to support intuitive search functionality and quick access to relevant concert information and tickets. With these goals in mind, WAVVY Tickets is now fully designed and prototyped, but it is awaiting further funding before it can be launched.